Crazy Explosive for Adidas

Concept

Crazy Explosive was a two-part event in NYC to surround the release of a new shoe for Knick’s player Kristaps Porzingis.  This concept was off-the-wall unique and required rigorous and accurate design renderings. Marketing group Match MG tapped Silverback to make this concept a reality.

Besides creating a seamless transition from drawings to creation, the work had a be built in modules so that it could be quickly broken down and built in multiple stores, including the 5th Avenue flagship, without interrupting normal flow of business.

This project had a wild series of demands from design to implementation and was an absolute blast to create.

Our role

  • Conceptual Design Development

  • CAD Design and Renderings

  • Custom Fabrication

  • Setup & Installation

  • Staffing Management

  • Logistics

  • Event Activation