Space Race for Adidas

Concept

Space Race was an install made to showcase new Adidas products in an immersive environment. The logistics required a rapid-fire install, an intricate tech / av integration, and absolutely had to be the best and most unique show on the convention floor. That’s where Silverback and Match MG came into play.

The final product on Space Race was a hybrid of highly custom elements and industry-standard elements. With a creative configuration of stage truss, we built a quickly-assembled main structure.  Our custom furnishings and branding filled out the space to support showcased products and a polished user experience.

Our role

  • Custom Fabrication

  • CAD Design & Renderings

  • Setup & Installation

  • Staffing Management

  • Logistics

  • Event Activation